1. Key figure does not exist for corresponding social media network (example: there are no shares on Instagram)
2. There is a lack of data needed to calculate the value
Retrospective pulling of historical data (example: fans) is not possible via the official APIs of the networks Historical data is only available from the moment you add a profile to Fanpage Karma, so it may be that metrics that are based on historical data can not be calculated for certain time periods.)
Values will appear blurred out in your dashboard if you do not have the necessary insights rights for the profile. For example, you can not evaluate reach metrics for profiles if you are not their admin.