Insights KPI (based on non-public reach, clicks, views)

Jobs

Most KPIs are about status updates. The following KPIs are about Job updates:
– Number of job updates
– Job updates per day
– Number of status & job updates
– Status & job updates per day

Unique impressions per day in time period

How many LinkedIn members your updates have seen, both organically and through paid campaigns, on a daily basis. This removes duplicate visits to a single update.

Impressions in time period

How many times your updates were seen, both organically and through paid campaigns, on a daily basis.

Clicks in time period

The number of clicks on the content, the company name, or the company logo.

KPIs “per status update of time period”

Theses KPIs are characterising events on updates from the choosen time period. For instance, a like given on friday at an update from monday will be counted for monday. This regards:
– Likes on status updates of time period
– Comments on status updates of time period
– Comments and Likes on updates of time period
– Likes per status update of time period
– Comments per status update of time period
– Engagement on status updates of time period
– Interaction on status updates of time period (in %)
– Profile Performance Index

KPIs “in time period”

Theses KPIs are characterising events, which directly take place in the choosen time period. This regards:
– Likes in time period
– Comments in time period
– Shares in time period
– Clicks in time period
– Impressions in time period
– Unique impressions per day in time period
– Engagement per day in time period

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