POSTS
Impressions:
Total number of times the media object has been seen
Reach:
Total number of unique accounts that have seen the media object
Engagement:
Total number of likes and comments on the media object
Saved:
Total number of unique accounts that have saved the media object
Video Views:
Total number of times the video has been seen
STORIES
Replies:
Total number of replies to the carousel (sic)
Taps Forward:
Total number of taps to see this story’s next photo or video
Taps Back:
Total number of taps to see this story’s previous photo or video
Exits:
Number of times someone exited the carousel
PROFILE
Impressions:
Total number of times this profile has been seen
Reach:
Total number of unique accounts that have seen this profile
Email Contacts:
Total number of taps on the email link in this profile
Phone Call Clicks:
Total number of taps on the call link in this profile
Text Message Clicks:
Total number of taps on the text message link in this profile
Get Directions Clicks:
Total number of taps on the directions link in this profile
Website Clicks:
Total number of taps on the website link in this profile
Profile Views:
Total number of unique accounts that have viewed this profile within the specified period