Insights KPI (based on non-public reach, clicks, views)

INTERACTIONS

Interaction per reached person per day

Based on the interactions on posts of a day, in relation to the number of users of the same day, who saw these posts (Facebook engagement)

Interaction per reached person per post

Based on the interactions on posts of a day, in relation to the number of users of the same day, who saw these posts (Facebook engagement), average per post.

Interaction (weighted) per reached person per day

Based on the weighted interactions on posts of a day, in relation to the number of fans of the same day, who saw these posts (Facebook engagement)

Interaction (weighted) per reached person per post

Based on the weigthed interactions on posts of a day, in relation to the number of fans of the same day, who saw these posts (Facebook engagement), average per post.


REACH

Sum of total impressions of single posts

Amount of impressions on posts, that were published in selected time period.

Sum of reach of single posts

Sum of reach (unique) on posts, that were published in selected time period.

Sum of reach (organic) of single posts

Sum of organic reach (unique) on posts, that were published in selected time period.

Sum of reach (paid) of single posts

Sum of paid reach (unique) on posts, that were published in selected time period.

Sum of reach (viral) of single posts

Sum of viral reach (unique) on posts, that were published in selected time period.

Average reach of single posts

Amount of reach (unique) on posts, that were published in selected time period, average per post.

Post impressions per post per fan

Post-Impressions, in relation to the number of posts, that were published in selected time period and to the number of fans in the same time period.

Post reach per post per fan

Post-Reach (unique), in relation to the number of posts, that were published in selected time period and to the number of fans in the same time period, average per post and fan.

Post reach (organic) per post per fan

Organic Post-Reach (unique), in relation to the number of posts, that were published in selected time period and to the number of fans in the same time period, average per post and fan.

Post reach (paid) per post per fan

Paid Post-Reach (unique), in relation to the number of posts, that were published in selected time period and to the number of fans in the same time period, average per post and fan.

Post reach (viral) per post per fan

Viral Post-Reach (unique), in relation to the number of posts, that were published in selected time period and to the number of fans in the same time period, average per post and fan.

Post impressions to fans

Post-Impressions by fans (who liked the page) in relation to the number of posts, that were published in selected time period.

Post reach to fans

Post-Reach (unique) by fans (who liked the page) in relation to the number of posts, that were published in selected time period.

Post impressions to fans (paid)

Paid Post-Impressions (unique) by fans (who liked the page) in relation to the number of posts, that were published in selected time period.

Post reach to fans (paid)

Paid Post-Reach (unique) by fans (who liked the page) in relation to the number of posts, that were published in selected time period.

Fans engaged with posts

Number of fans (who liked the page) and interacted with posts, that were published in selected time period.

Post impressions to fans per day

Post-Impressions by fans (who liked the page) in relation to the number of posts, that were published in selected time period, average per day.

Post reach to fans per day

Post-Reach (unique) by fans (who liked the page) in relation to the number of posts, that were published in selected time period, average per day.

Post impressions to fans (paid) per day

Paid Post-Impressions by fans (who liked the page) in relation to the number of posts, that were published in selected time period, average per day.

Post reach to fans (paid) per day

Paid Post-Reach (unique) by fans (who liked the page) in relation to the number of posts, that were published in selected time period, average per day.

Fans engaged with posts per day

Number of fans (who liked the page) and interacted with posts, that were published in selected time period, average per day.

Post impressions to fans per post

Post-Impressions by fans (who liked the page) in relation to the number of posts, that were published in selected time period, average per post.

Post reach to fans per post

Post-Reach (unique) by fans (who liked the page) in relation to the number of posts, that were published in selected time period, average per post.

Post impressions to fans (paid) per post

Paid Post-Impressions by fans (who liked the page) in relation to the number of posts, that were published in selected time period, average per post.

Post reach to fans (paid) per post

Paid Post-Reach (unique) by fans (who liked the page) in relation to the number of posts, that were published in selected time period, average per post.

Fans engaged with posts per post

Number of fans (who liked the page) and interacted with posts, that were published in selected time period, average per post.

Page Visits

Amount of visits of the page.

Page views per day

Amount of visits of the page, average per day.

People Engaged

Number of user, who interacted with posts, that were published in selected time period.

Persons with interaction per day

Number of user, who interacted with posts, that were published in selected time period, average per day.

Persons with interaction per reached person per day

Number of user, who interacted with posts, that were published in selected time period, in realtion to the number of user who saw the posts, average per day.

Total impressions

Number of impressions.

Total reach

Total reach

Total reach (organic)

Total reach (organic)

Total reach (paid)

Total reach (paid)

Total reach (viral)

Total reach (viral)

Total impressions per day

Total impressions per day

Total reach per day

Total reach per day

Total reach (organic) per day

Total reach (organic) per day

Total reach (paid) per day

Total reach (paid) per day

Total reach (viral) per day

Total reach (viral) per day

Total impressions per fan per day

Total impressions per fan per day

Total reach per fan per day

Total reach per fan per day

Total reach (organic) per fan per day

Total reach (organic) per fan per day

Total reach (paid) per fan per day

Total reach (paid) per fan per day

Total reach (viral) per fan per day

Total reach (viral) per fan per day

Post impressions

Impressions on posts, that were published in selected time period.

Post reach

Reach (unique) on posts, that were published in selected time period.

Post reach (organic)

Organic Reach (unique) on posts, that were published in selected time period.

Post reach (paid)

Paid Reach (unique) on posts, that were published in selected time period.

Post reach (viral)

Viral Reach (unique) on posts, that were published in selected time period.

Post impressions per day

Impressions on posts, that were published in selected time period, average per day.

Post reach per day

Reach (unique) on posts, that were published in selected time period, average per day.

Post reach (organic) per day

Organic Reach (unique) on posts, that were published in selected time period, average per day.

Post reach (paid) per day

Paid Reach (unique) on posts, that were published in selected time period, average per day.

Post reach (viral) per day

Viral Reach (unique) on posts, that were published in selected time period, average per day.

Post impressions per fan per day

Impressions on posts by fans (who liked the page), that were published in selected time period, average per day.

Post reach per fan per day

Reach (unique) on posts by fans (who liked the page), that were published in selected time period, average per day.

Post reach (organic) per fan per day

Organic Reach (unique) on posts by fans (who liked the page), that were published in selected time period, average per day.

Post reach (paid) per fan per day

Paid Reach (unique) on posts by fans (who liked the page), that were published in selected time period, average per day.

Post reach (viral) per fan per day

Viral Reach (unique) on posts by fans (who liked the page), that were published in selected time period, average per day.


NEGATIVES FEEDBACK

Negative Feedback per day

Number of dislikes, hide this or all posts, average per day.

Negative Feedback per post

Number of dislikes, hide one or all posts, average per post

Negative Feedback per reached person

Number of dislikes, hide one or all posts in relation to users who saw the posts, average per day.

Negative Feedback

Number of dislikes, hide this or all posts.

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